The Trinidad and Tobago Olympic Committee (TTOC) has launched a “text to donate” campaign to help raise funds for its athletes ahead of Rio 2016.

England head coach Eddie Jones has taken a swipe at the post 2003 era in the country, saying the squad took "short cuts" and "had it too easy".

I had an interesting experience towards the end of last year. It occurred when I visited the CEO of a prominent local sporting team to brief them about SKINS' then forthcoming social marketing campaign around supporting LGBT individuals in the sporting environment, known as #RainbowLaces.

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As the Olympic clock continues its countdown to this year’s Summer Games in Rio. Our athletes are poised to take the world stage, and represent Trinidad and Tobago in their respective sports. The TTOC holds steadfast in its commitment to our athletes, providing them with our comprehensive support as they continue to prepare themselves mentally and physically for the challenges ahead.

In 2015 City A.M., a London-based newspaper, featured a piece on sports sponsorships during the FIFA World Cup. The article delved into the prudency of brands agreeing to official sponsorship. It suggests that such was the level of saturation World Cup focused content that people were struggling to identify which brand was an official sponsor, and which wasn’t.