When it comes to seeking sponsorship and loans from banks, sport organisations and entrepreneurs need to “up their game, “make themselves more attractive” and “improve their brand”.The advice came from banking executives at last week’s Sport Industry Conference, hosted by the Trinidad and Tobago Olympic Committee (TTOC).

The bankers were on a panel that discussed ‘How potential lenders evaluate a business plan-Funding and investing in Entrepreneurship”.RBC Royal Bank’s managing director Darryl White believes there is no better time or bigger opportunity for sport to explode and to bring returns for T&T than now.