THE TRINIDAD and Tobago Olympic Committee (TTOC) announced a partnership with Press Play Jukebox Limited - a leading provider of media management solutions - at the Olympic House, Port of Spain yesterday.

The partnership will see Press Play assist in building the TTO C’s brand as well as generating revenue for the #10Golds24 Athlete Welfare and Preparation Fund.

Press Play said it was pleased to partner with the TTO C as they work to foster a greater sense of awareness and patriotism within Trinidad and Tobago. Through leveraging Press Play’s expertise in in-store advertising and mobile marketing, the TTO C hopes to be in a stronger position to execute on fundraising efforts.

More specifically, Press Play’s in-store and audio platform will be used to raise public awareness while mobile marketing will entail mobile app development and SMS services.

Dwayne Cambridge, managing director of Press Play, stated, “we hope that our investment in this will bear fruit.” Concerning the promotional venture, TTO C president Brian Lewis revealed, “when you go to (various groceries), what you will be hearing is little drops, little promos (about the athletes).” Cambridge explained why his group decided to lend a helping hand to the TTO C.

“It’s about brand awareness,” he said.

“A lot of people, if you ask around, don’t know what the TTO C is. The first part of it is learning awareness for the TTO C and what they actually do, which is supporting our athletes on their quest for gold. And, in the second phase of the partnership will be centred around revenue generation.

“It’s really about making sure that we have the capacity and the capability to support our athletes in their thrust.” Cambridge later noted, “what we’re primarily known for is instant audio but we actually do more than that. It’s about opening up ourselves and allowing the TTO C to take full advantage of what we have to offer, to engage the populace.

That’s really what it’s all about.” The TTO C president commented, “it’s a real pleasure for us. We look forward to working with the Press Play Jukebox team. This is a real game changer and who don’t understand it, just watch and see.” He noted, “for us to sustain 10 or more Olympic gold medals by the year 2024, for us to support our athletes the way we can, we have to create a sustainable and viable sport industry. We have to find innovative ways to grow this economic pie.

“We can’t have our athletes aspiring for greatness and excellence, and we have a team that is focused on mediocrity and negativity. The Olympic Committee is determined to be the spearhead and we are absolutely delighted to welcome inside the #10Golds24 Press Play Jukebox,” he ended.

And, in related news, representatives of automobile dealers Toyota Limited (Sean Shaffie) and Southern Sales (Leiah Mohammed) also presented Lewis with respective cheques for the #10Golds24 Athlete Welfare and Preparation Fund.