The Trinidad and Tobago Olympic Committee (TTOC) as part of its new strategic marketing and brand management plan, is adopting an entrepreneurial, vibrant and dynamic market driven, new business development approach to revenue generation for its programmes and projects. This includes the strategic vision to achieve 10 or more Olympic Gold medals by the year 2024. In an effort to support this marketing plan and vision, the TTOC has set up an in house marketing department that will handle the TTOC marketing, branding, new business and commercial development, merchandising and licensing programme.

The reign of the Merry Monarch has come to an end, and one ma y well ponder that there is so much that is paradoxical about Carnival. On the one hand, it is the time o f the year when tremendous discipline is displayed in the practice and perfection that take place in the pan yards in the months leading up to Panorama.

Minister Smith clears air on cuts...

The T&T Olympic Committee (TTOC) is under taking a marketing and branding transformation plan as it seeks to maximise and monetise its commercial affairs. Raising funds to ensure the twin Island Republic’s athletes and national teams are as best prepared as possible is an ongoing challenge for sport organisations and governing bodies in T&T.

Adidas will offer $1 million to any NFL draft prospect who sets a new record in the 40-yard dash at the 2016 NFL combine, the company announced on Tuesday.

International Olympic Committee (IOC) staff have moved out of their old headquarters building in Vidy and will start work in their new temporary offices on the other side of Lausanne in Pully tomorrow.