Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.
The 2016 Olympiad in Rio has once again proved that the Games are The Greatest Show on Earth, with the greatest storylines.
Before every Olympic Games, there exists a continuous, inevitable stream of negativity and doomsday forecasting: facilities, security, pollution, doping, economics, corruption, health concerns, transportation snafus. The 2016 Rio Olympic Games are no different in that regard.
The Athens silver medallist died as a result of the head injuries he sustained in the crash
Stefan Henze, the German Olympic canoe slalom coach who died after a car crash in Rio, has saved the lives of four people by being an organ donor.
Away from the competitions, Rio 2016's Olympians are taking the opportunity to get to know the Marvellous City
Sports in Sangre Grande received a boost yesterday with the official opening of the North Eastern Regional Multi-Purpose Sport Facility at Ojoe Road Recreation Ground. The newly completed multi-million-dollar indoor arena will accomodate basketball, volleyball, table tennis, and gymnastics. It was packed to capacity yesterday with Minister of Sport and Youth Affairs Darryl Smith, Member of Parliament for Toco / Sangre Grande Glenda Jennings-Smith, Chairman of the Sangre Grande Regional Corporation Terry Rondon, Councillors, Aldermen and bus loads of students from neighbouring vacation camps attending.
