THE OLYMPIC RINGS REMAIN ONE OF THE WORLD’S MOST WIDELY RECOGNISED SYMBOLS, WITH NINE OUT OF 10 PEOPLE CORRECTLY IDENTIFYING THE SYMBOL WHEN SHOWN IT, ACCORDING TO CONSUMER RESEARCH CONDUCTED FOLLOWING THE OLYMPIC WINTER GAMES PYEONGCHANG 2018. THE OLYMPIC RINGS ALSO OUTPERFORMED OTHER GLOBALLY RECOGNISED SYMBOLS ACROSS A RANGE OF VALUES, INCLUDING “GLOBAL”, “DIVERSITY”, “HERITAGE AND TRADITION”, “INSPIRATIONAL”, “OPTIMISTIC” AND “INCLUSIVE”, AS WELL AS THE OLYMPIC VALUES OF “EXCELLENCE” AND “FRIENDSHIP”.
