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Thu, Aug



It’s absolutely amazing. On 2nd November 2017 in Prague, Czech Republic in front of a capacity crowd of Olympic movement whos who. The Trinidad and Tobago mens 4x400m Iaaf World relay team were called on stage to receive the Association of National Olympic Committees Award for best male athlete from the Americas region.

Five Trinidad and Tobago athletes and a packed auditorium relived that pore raising moment when Lalonde Gordon running the anchor ran past his American challenger to cross the finish line.

Trinidad and Tobago World 4x400 m men’s relay champion. What a moment in time for our young nation. What dollar value can you place on the country branding and awareness opportunity.

There before the Olympic movement and Olympic dignitaries and powerbrokers ....Trinidad and Tobago....

The accolades . The recognition. The acclaim. Not for the First time have I had cause to wonder.....what would be the cost of placement in any of the world’s popular publications..magazines...newspapers.

At this level sport is high profile. The redrawing of the sporting map. Trinidad and Tobago making a statement on the world stage.

Having put the red,white and black stamp on the global mindshare and with the Trinidad and Tobago brand becoming familiar to a new market and demographic. Where do we go from here? How do we build on this exposure? How do we leverage on it ? We have to protect what’s most valuable.

A new generation has dawned in world sport, with sport properties around the world reimaging in a range of innovative ways.

Sport inspires and shares values. Sport organizations are expected to do their part by engaging in diverse communications to tell the story about and promote a positive image for their teams. Trinidad and Tobago have success stories that enhance in a positive way Trinidad and Tobago as a country.

What a celebration -Trinidad and Tobago playing in the big league. How do we leverage it? There are operational and business aspects of the sports industry and an in-depth knowledge of the workings of the industry that must be mastered.

Leadership and management; digital marketing and PR and media are all areas of massive opportunities.

Local sport stakeholders can push to new heights and raise standards in sport by doing so Trinidad and Tobago sport will achieve more than they could before.

Trinidad and Tobago sport’s industry could change for the better. So post Prague, what’s next? And are we ready to tackle whatever we face next?


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Rheeza Grant Interview - August 2019 - 2019 Pan Am Games, Lima, Peru

Nicholas Paul of Trinidad and Tobago celebrates after winning men's sprint gold at the Pan American Games ©Getty Images

2019 Pan Amer­i­can Games

Trinidad and Tobago Olympic Committee (TTOC) President Brian Lewis has praised his nation's athletes after the country recorded their best medal performance at the Pan American Games in Lima.

Colin Murray |

2019 Pan Amer­i­can Games

A few fans stopped me to ask what I thought about the West In­dies' per­for­mance so far in the se­ries against In­dia in both the T20's and the ODIs.

DOUBLE GOLD MEDALLIST! Nicholas Paul of T&T celebrates beating compatriot Phillip Njisanel, also of T&T, to win the gold medal in the track cycling men's sprint final at the Pan American Games in Lima, Peru on August 3. (AP)

2019 Pan Amer­i­can Games

The Pan Amer­i­can Games closed on Sun­day but T&T is still cel­e­brat­ing its his­toric per­for­mance, claim­ing 13 medals, the most ever.

I happen to be initially browsing but having caught my attention, I then perused thoroughly, the 2018 Oxford Business Group country report on Trinidad and Tobago.  There were a number of perespectives, snap shots and overviews written. If one wanted to get a well researched and documented overview of the economic and business landscape within the twin Island Republic.

31 July is CANOC day. A message was sent out. That it barely registered or caught the attention of sport stakeholders in the Caribbean is an opportunity not a slight. CANOC must embrace the opportunity to heighten awareness and engage in enhanced outreach to provide information about the organisation.

It is cold in Lima, Peru, host city of the 2019 Pan Am Games. In fact, it is winter here in the South American nation.

With the one-year countdown to the 2020 Tokyo Olympic Games officially underway, the Trinidad and Tobago Olympic Committee, (TTOC) has announced that TTO athletes will benefit from a pre-games training camp at the Japan Athlete Training Center Osumi, in Osaki Town, Kagoshima Prefecture, as part of Japan’s Host Town Initiative.

Dylan Carter

Tokyo 2020

National swimmer Dylan Carter has qualified for the 2020 Olympic Games in Tokyo, Japan after reaching the semi-final in the 100m freestyle at the 2019 FINA World Aquatics Championships in South Korea.

In this file photo, (from L) TT's Keston Bledman, Emmanuel Callender, Richard Thompson and Marc Burns celebrate after winning silver in the men's 4×100m relay final at the National Stadium during the 2008 Beijing Olympic Games on August 22, 2008.

Tokyo 2020

TEAM TTO has been assured of a gold medal at the 2020 Olympic Games in Tokyo, Japan. Twelve years after their second place finish at the 2008 Beijing Games, sprinters Richard Thompson, Marc Burns, Emmanuel Callender and Keston Bledman will receive their 4x100m relay gold.


Cartan Global         Michael Johnson Performance Puma