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22
Thu, Aug

- TEAM TTO THRIVE - 

Blog

If Brand T&T is to become a world class global sport brand the challenge is to move from talk to action and to do so, not someday but now.

 

The TTOC (T&T Olympic Committee) held its first Sports Marketing and Business of Sport Conference last Wednesday at the Hyatt Regency Hotel in Port-of-Spain. The event was well attended with high profile speakers including Minister of Sport and Youth Affairs Darryl Smith and permanent secretary in the Ministry of Sport and Youth Affairs, Joan Mendez.

Stakeholders in T&T sport were challenged to take a personal responsibility in helping establish a thriving sport business in the country during the conference themed “Towards Economic Growth and Diversification”.

Some 100 thought leaders, influencers and key decision makers from sport, finance, media, technology, investment and government discussed key issues, challenges, exchanged ideas and insights and proposed solutions and new relationships capable of helping to shape the future of sport and the sports industry.

Among the key takeaways from the day’s discussion were:

T&T, home to some of the best known athletes in the world and the top properties in global sport: The goal is to build and scale a T&T multibillion dollar Sports Industry by year 2030.

TTOC will establish a Think Tank that will brainstorm strategic discussions in respect of finance, investment, communications, event planning, marketing, business development and public relations as it relates to the development of a sport business industry master plan and a unique selling proposition (USP).

Maximising assets and investing in the future: The need for immediate action, a new paradigm and a rethink.

How can the sports ecosystem in T&T leverage and seize upon the commercial revenue opportunities locally, regionally and globally.

Global trends in respect of the growth of social media platforms, mobile consumption and services create significant opportunities for Brand T&T.

Marketing T&T as a destination for sports events and meetings, including regional and continental single sport championships, Continental and International Federations general assemblies and International Federations Elite Training Centres.

T&T can be a serious player in global sport and a pioneer and best practice case study on how a small Island state can use sport to diversify its national economy and link sport to other sectors of tourism.

T&T is a multibillion dollar sport and entertainment business: Strategically spending and investing in sport, marketing and positioning Brand T&T.

Building the economic footprint and attracting foreign direct investment into the T&T sports ecosystem with the specific goal of building commercial revenues.

The TTOC intends to progress the inaugural National Beach Games in 2017 and position T&T as the Beach Games capital of the region with Tobago as the Beach Games epicentre.

T&T Sports Hub—A coherent and integrated sports monetization strategy is to be developed with the involvement of local and foreign expertise.

Team TTO Beach Games National Delegation-With approximately 20 sports to feature at the inaugural ANOC (Association of National Olympic Committees) 2017 World Beach Games in San Diego, USA. The TTOC intends to use the inaugural National Beach Games proposed for second quarter 2017 as a selection showcase.

Digital media will play an important role in growing the economic footprint and increasing the level of engagement with fans.

Opportunities for growth include beach games, mass participation events (MPEs), women’s sport, extreme sports and esports.

The challenge of taking the required action, changing the mind set and rethinking rests with T&T sports stakeholders.

Legendary coach Vince Lombardi once said, “Individual commitment to a group effort is what makes a team work, a company work, a society work, a civilisation work.”

EDITOR’S NOTE: Brian Lewis is president of the T&T Olympic Committee (TTOC). The views expressed are not necessarily those of the Olympic Committee. Support #10 Golds24 Athlete Welfare and Preparation Fund. Donations can be made at any branch of Scotiabank account number 171188.

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Rheeza Grant Interview - August 2019 - 2019 Pan Am Games, Lima, Peru

Nicholas Paul of Trinidad and Tobago celebrates after winning men's sprint gold at the Pan American Games ©Getty Images

2019 Pan Amer­i­can Games

Trinidad and Tobago Olympic Committee (TTOC) President Brian Lewis has praised his nation's athletes after the country recorded their best medal performance at the Pan American Games in Lima.

Colin Murray | colomurray@gmail.com

2019 Pan Amer­i­can Games

A few fans stopped me to ask what I thought about the West In­dies' per­for­mance so far in the se­ries against In­dia in both the T20's and the ODIs.

DOUBLE GOLD MEDALLIST! Nicholas Paul of T&T celebrates beating compatriot Phillip Njisanel, also of T&T, to win the gold medal in the track cycling men's sprint final at the Pan American Games in Lima, Peru on August 3. (AP)

2019 Pan Amer­i­can Games

The Pan Amer­i­can Games closed on Sun­day but T&T is still cel­e­brat­ing its his­toric per­for­mance, claim­ing 13 medals, the most ever.

I happen to be initially browsing but having caught my attention, I then perused thoroughly, the 2018 Oxford Business Group country report on Trinidad and Tobago.  There were a number of perespectives, snap shots and overviews written. If one wanted to get a well researched and documented overview of the economic and business landscape within the twin Island Republic.

31 July is CANOC day. A message was sent out. That it barely registered or caught the attention of sport stakeholders in the Caribbean is an opportunity not a slight. CANOC must embrace the opportunity to heighten awareness and engage in enhanced outreach to provide information about the organisation.

It is cold in Lima, Peru, host city of the 2019 Pan Am Games. In fact, it is winter here in the South American nation.

With the one-year countdown to the 2020 Tokyo Olympic Games officially underway, the Trinidad and Tobago Olympic Committee, (TTOC) has announced that TTO athletes will benefit from a pre-games training camp at the Japan Athlete Training Center Osumi, in Osaki Town, Kagoshima Prefecture, as part of Japan’s Host Town Initiative.

Dylan Carter

Tokyo 2020

National swimmer Dylan Carter has qualified for the 2020 Olympic Games in Tokyo, Japan after reaching the semi-final in the 100m freestyle at the 2019 FINA World Aquatics Championships in South Korea.

In this file photo, (from L) TT's Keston Bledman, Emmanuel Callender, Richard Thompson and Marc Burns celebrate after winning silver in the men's 4×100m relay final at the National Stadium during the 2008 Beijing Olympic Games on August 22, 2008.

Tokyo 2020

TEAM TTO has been assured of a gold medal at the 2020 Olympic Games in Tokyo, Japan. Twelve years after their second place finish at the 2008 Beijing Games, sprinters Richard Thompson, Marc Burns, Emmanuel Callender and Keston Bledman will receive their 4x100m relay gold.

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