What a fascinating insight into FIFA we had last week.
Digital marketing helps Adidas cut ties to sports bodies
BERLIN (Reuters) - If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via social media.
Thompson, St Fort nab First Citizens Youth Awards
Swimmer Jeron Thompson and Track and Field athlete Khalifa St Fort added more hardware to their cabinet after winning the Boys and Girls Youth of the Year awards for 2015 respectively at the First Citizens Sports Foundation Youth Awards held at the Hyatt Regency Trinidad, on Friday night.
Thompson, St Fort cop Youth Awards*
Top Junior female sprinter Khalifa St Fort and Carifta standout Jeron Thompson doubled up on their awards when they added the First Citizens Youth Female and Male awards respectively to their trophy cabinet.
TTOC Launches Marketing Strategy to Protect Sponsors and Support Vision of 10 Golds 24
The Trinidad and Tobago Olympic Committee (TTOC) as part of its new strategic marketing and brand management plan, is adopting an entrepreneurial, vibrant and dynamic market driven, new business development approach to revenue generation for its programmes and projects.
T&TOC hosts marketing workshop
The T&T Olympic Committee (TTOC) will host its inaugural T&T Sponsorship Forum and Workshop 2010 at a yet to be determined venue from February 26-28.