jul.29.2008

Dear Friends,

It is with great pleasure that we are sharing with you today, "Heroes" the second promotional public service announcement of the IOC's promotional campaign.  The Best of Us.

Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the "Heroes" ad. The 1 minute film leverages the determination and performance of Olympic athletes to communicate the key Olympic values, as the world counts down to the opening of the 2008 Beijing Olympic Games. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible.

We invite and encourage your NOC to continue spreading the message of "The Best of us" in your territory by using the "Heroes" spot. In this respect please note that you may wish to feature it on your NOC website and also work with local media to have it broadcast both by Olympic rights-holder and non rights-holders.

We would also like to take this opportunity to share with you the viral component of  "The Best of Us" campaign, which is a 1.5 - minute video clip entitled "Puskitas". Alex Puskitas is a fictional, underdog athlete that incorporates all we want to express with the "Best of Us" campaign. He is capable of overcoming the odds and bringing out his best in order to achieve his goals. He symbolizes the spirit of the athlete - the participation and striving to be your best. We invite you to share this video with all your professional and personal contacts by forwarding the link: http://www.youtube.com/watch?v=3npiH-WR92E&feature=related. Note that you also have the possibility to embed "Puskitas" on your NOC website.

You can view both the ?Heroes? and ?Puskitas? clip on the IOC?s website by clicking on the following link:?

www.olympic.org/thebestofus

For the download of both of these, please use the link below:

FTP access: ftp://ftp_int.olympic.org/best_of_us/

Login: IOC_ITMS_ATLANTA

Password: !IOC_ITMSATLANTA2007!

Finally, kindly note that we will be sending a hardcopy of the "Heroes? dvd to your NOC in September.

We would like to wish you all the best in your final preparations for Beijing 2008 and remain at your disposal should you have any questions.

Kind regards from the Partnership Marketing Team.

Beatriz Lopez
Coordinator, Partnership Marketing
IOC TELEVISION & MARKETING SERVICES SA

Château de Vidy
1007 Lausanne
Switzerland

Tel +41 21 621 6826
Fax +41 21 621 6359

www.olympic.org