The theme of the seminar is “Understanding and Creating A Strong Brand.”
The IOC and Olympic Solidarity and Association of National Olympic Committees (ANOC) are hosting a series of seminars as part of the Agenda 2020 mandate to provide NOCs with marketing training opportunities.
On day two of the seminar today, the TTOC will present its marketing and branding transformation plan following an invitation extended by the IOC's Television and Marketing Services department.
The seminar began yesterday at the Olympic Museum with a day one agenda that included lectures on The Olympic Brand Journey; Olympic Brand Research and Brand Building Essentials Part 1.
Day two takes place at the IOC Headquarters.