Maximising  commercial potential is often easier said than done. 

Read more: Things done with a purpose cannot fail - Things That Matter column

Prime Minister Dr Keith Rowley has appealed to the society at all levels to get rid of the “gimme gimme” mentality and return to the spirit of volunteerism. It’s a most timely message given the economic truth facing T&T. Self sufficiency and ambitious visions to achieve and maintain financial independence must be the goal of our major sport organisations.

Read more: Moving past ‘gimme gimme’ mentality - Things That Matter column

In 2013 when the vision of ten or more Olympic gold medals by the year 2024 was announced by the Olympic movement, there were those who felt it was unrealistic. However, in 2014,  a sports sentiment survey commissioned by the Olympic Committee (TTOC) found that 76 per cent of the population believes that winning ten Olympic gold medals by 2024 is achievable with proper planning and implementation. 

Read more: Together we can achieve greatness - Things That Matter

The uniqueness of sport and that human beings view sport as a special experience and having a special place in their lives underpin what some say is a love-hate relationship. In the best and worst  of times, sport is intangible, experiential and subjective. Bernard Mullin, Stephen Hardy and William Sutton probably said it best— sports are expressions of our humanity that can’t be bottled like water.

Read more: Sport cannot be bottled like water - Things That Matter column

Post Life Sport, what do we need to do to achieve sustainable development of sport, recreation and physical activity? What must we do to make real the aspirations of 10 or more Olympic Gold medals by 2024? How do we promote world class standards in sport? Press re-boot and make structural and systemic changes including mindset and culture?

Read more: Sport more than leisure and pastime - Things That Matter column

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