The Trinidad and Tobago Olympic Committee’s (TTOC) effort to transform how it markets and brands itself has seen the National Olympic Committee embrace a different approach in areas such as the alignment with Trinidad and Tobago music and culture.
Last Friday, mayor Keron Valentine kicked off the city of Port of Spain’s 102nd anniversary celebrations. Thousands turned out for the Fashion and Mas Rock the City event, the brainchild of designer Anya Ayoung Chee.
According to a recent report in one of the daily newspapers obesity is crushing this country’s health sector, social services sector, people’s wallet and in general it is a problem that ought to be viewed as a national issue.
The Olympic Games in Rio is the first to be held in South America. Brazil and Rio de Janiero are home to a diverse population. It is claimed that Rio 2016 will be a catalyst for change in Rio leaving a positive legacy not only in sport, but also for society, the economy, urban infrastructure and the environment.
Its important that the turmoil within sport locally and internationally be seen in a positive light. There are opportunities within the crisis but capitalising on those opportunities will not materialise without the vision to see the possibilities.